King Pong

Saint Petersburg

Analyse, Beratung, Strategie
Corporate Design
Interior & Exterior Design

Task

Conversion and redesign of a former clothing store into a modern Asian restaurant with its own character.
New development of branding and corporate identity.

Solution

The bright colours, funky paintings and high ceilings make for a cool, relaxed, Asian alternative to all the usual sushi bars in Saint Petersburg. Simple interior reminiscent of the 70s. The wall and floor lamps and most of the furniture elements were specially designed by us for this pan-Asian restaurant in the historic centre of the city. We also designed all the other graphic elements (murals, etc.).

Our interior design in the King Pong restaurant plays elegantly with our newly developed corporate identity. We created a figurative symbiosis of Buddha and King Kong. A table tennis racket in one hand and a bowl of rice in the other, radiating joy and serenity. We also used this credo to design other graphic elements of the branding – always with a pinch of humour and a strictly graphic visual language.

The project was realised in collaboration with Natalie Cortes.

#Concept, #CorporateIdentity, #GraphicDesign, #Renovation planning, #InteriorDesign, #ProductDesign, #ProjectManagement

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