Fortuna Düsseldorf
Düsseldorf, Germany
Task
The soccer club “Fortuna Düsseldorf” had a big problem: only one step away from the first division at the time, it had significantly low membership and supporter numbers. We wanted to change that.
Solution
Together with Thomas Kötting & Underwood communications we developed an integrated print and social media campaign that revolved around just one question: Where is your home? Each channel led to home, the club’s membership page, from where it was easy to fill out an application.
Membership figures have risen by 50%, Fortuna is playing in the top league. And Düsseldorf has developed something like a healthy local patriotism for the first time.
woistdeineheimat.de
#CreativeDirection, #Strategic planning, #Project management
#PhotoDirection
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